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Located in the heart of the beautiful Ozark Mountains, Northwest Arkansas has one of the most affordable costs of living in the nation. Consistently ranked as one of the top 10 Best Places to Live in the nation by U.S. News and World Report, the region has plentiful outdoor lifestyle perks, including 500+ miles of bike trails, a nationally ranked arts, culture and food scene, and per capita incomes that are 18% higher than the national average.



The 100th largest MSA in the U.S.



NWA now adds an estimated 36 people per day



On pace to reach 32% diverse by 2026

Fortune 500 Companies

Best Places for Business

Northwest Arkansas ranked No. 40 on a Forbes list of best places for business and careers. The region was No. 10 in job growth. 

Best Places to Live

U.S. News & World Report put Northwest Arkansas at No. 10 on its ranking of the 150 Best Places to Live in the U.S. in 2023

Best-Performing City

The Milken Institute ranked Northwest Arkansas at No. 7 on its list of the nation’s Best-Performing Cities in 2024

Mountain Biking Capital of the World

Northwest Arkansas includes 322 miles of natural surface trails for mountain biking and 162 miles of paved paths, connected by the Razorback Regional Greenway.

Educational Excellence

8 Northwest Arkansas high schools rank among the top 10% in the nation, according to U.S. News & World Report. 6 of the 10 best high schools in Arkansas are in Benton or Washington counties in NWA.

Northwest Arkansas Ranks No. 28 Among Most Dynamic Metros in U.S.

Research released in 2024 by Heartland Forward ranked NWA on its list of the most economically dynamic cities in America.

22 Nonstop Flights to Destinations Across the U.S.

Offered by Northwest Arkansas National Airport from the East Coast to the West Coast and several cities in between.

R1 ranking from Carnegie Foundation

puts the university in an elite category of only 3.7% of public and private universities recognized for high levels of research-focused activities. U of A’s undergraduate supply chain management program ranked No. 1 in the nation by Gartner.

10 million visitors from all over the world

have flocked to Crystal Bridges as the nation’s first major American Art museum to open in more than a decade. The museum recently announced a new 100,000-square-foot expansion.

5-year strategy announced in 2021 to provide more than $2 billion

in philanthropic support championing community-driven change given by the Walton Family Foundation.

Alice Walton founded the Heartland Whole Health Institute in 2020

with a vision to transform the approach to health and well-being. The following year, it was announced the Alice L. Walton School of Medicine will open in Northwest Arkansas, welcoming its inaugural class in 2025.

Special thanks to our major investors for their support of the Northwest Arkansas Council and our work in the region: