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Our Work


It’s no wonder that every day, 30 people pack up and move here.

With one of the best costs of living, plentiful outdoor lifestyle perks, nationally ranked arts, culture and cuisine scenes, and per capita income that’s 18% higher than the national average, the Northwest Arkansas region offers a unique opportunity to create balance for those eager to move from congested and expensive larger cities and suburbs.

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Still, our corner of the country is not always top of mind, but we found a lot of success with our Life Works Here campaign, giving out-of-state job seekers and other potential residents a sense of our local flavor. Through our national advertising and awareness campaign, we aim to help newcomers see themselves in NWA.


Top companies are competing for talent across the country, and the best candidates are looking not only for a good job, but also for a great quality of life. In addition, the rise of remote work has given talent more flexibility over where they choose to live and work.

The Life Works Here regional branding initiative highlights what makes Northwest Arkansas special, a true work life balance paired with enormous economic opportunity.

A national advertising and public relations campaign targets talent in select cities across the country and showcases Northwest Arkansas’ lucrative career opportunities together with the region’s incredible lifestyle amenities.




Discover Your Next Career

Ready to find a job in Northwest Arkansas?

Tell us about your professional DNA to get discovered by any company in our network with opportunities relevant to your career goals.

Find a Career
Find Professional Talent

Are you an employer looking to find talent?

The Northwest Arkansas Talent Network helps match the right professionals to your next job opportunity. It’s 100% free.

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Career Hub

Careers NWA

A central hub for students, educators and employers to explore programs, opportunities, positions, and compensation in our region.

Discover Careers NWA


Support for Northwest Arkansas Recruiters

We work directly with area recruiters and human resource managers to help them find qualified candidates. Not only does our team share candidate information, but we also provide recruiters with the resources and tools to attract talent through our Northwest Arkansas recruiter’s tool kit (images, videos, our cost-of-living calculator and other creative assets).

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Special thanks to our major investors for their support of the Northwest Arkansas Council and our work in the region: