Videos do an amazing job of marketing Northwest Arkansas because seeing is believing when it comes to one of the fastest-growing regions in middle America.

That’s because many people outside the region don’t know about the rising quality of life, its increasing population, its excellent schools, and its expanding companies.

A new video, commissioned by the Northwest Arkansas Council, does a nice job of combining the region’s impressive amenities and outdoor venues with the statistics that tell the story of what’s happening in Northwest Arkansas. Produced by Cedric Fonvile’s company NICE NWA, it was shared widely this week on social media, and it remains on the website of Finding NWA.

Through Finding NWA, the Northwest Arkansas Council tells the region’s story by sharing information about the benefits of living and working in the region. It’s intended to share information with people interested in exploring careers in Northwest Arkansas.

Fonville’s production certainly adds to the video conversation about Northwest Arkansas. YouTube is packed with excellent videos about Northwest Arkansas, including one produced by Walmart focused on the entire region, and Giant Bicycle’s video about the Razorback Regional Greenway and the region’s mountain bike trails.