Northwest Arkansas Council Launches National Advertising Campaign Focused on “Life Works Here”

The Northwest Arkansas Council today announced the launch of a national advertising and outreach campaign focused on promoting the benefits of the region to STEM, creative, tech and entrepreneurs looking for a new place to call home. The campaign – “Life Works Here” – builds on the incredible success of last year’s incentive-based relocation campaign created by the Council to incentivize remote workers to Northwest Arkansas. 

“We are excited to launch this new campaign and share with professionals in target markets the incredible qualities the Northwest Arkansas region has to offer,” said Nelson Peacock, president and CEO of the Northwest Arkansas Council. “There is incredible momentum in the region right now and this campaign is not only a testament to the growth we’re seeing, but also a celebration of the culture, the people and the quality of life you can find here.”

With Northwest Arkansas’ recognition this year as one of the top five best places to live in the United States, the Council is proud to continue efforts to position the NWA community as one of the most desirable places to live in the country, as well as continue to draw new talent and diverse individuals who span backgrounds in the arts, culinary and technology industries.

The new “Life Works Here” advertising and outreach campaign created by New York creative agency Walrus and St. Louis-based PR agency FleishmanHillard will launch digitally in markets and targeted media publications across the country and will appear in advertising in initial markets of Austin, Denver, Minneapolis and Seattle – regions with higher densities of professionals who may be looking to relocate and contribute to the local NWA economy.  

The campaign is made possible by support from the Alice L. Walton Foundation, J.B. Hunt, Simmons Foods, Tyson Foods, Walmart and the Walton Family Foundation.

“We want to do everything we can to help promote the region and contribute to the success of everyone – local businesses, major employers, startups, cities, universities, restaurants and cultural institutions, and most importantly the people of Northwest Arkansas,” said Peacock.

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